Assignment 2 - Task 2 - Ideas Generation

 This advert idea involves basing our advert around a scene from the movie 'Pulp Fiction'. It will be two gangsters coming in looking for a package of Haribos. I think that this advert can appeal to children and older people as it follows the idea of an old film but in a childish and funny way. The USP is when one of the gangsters get really angry because someone stole his which shows how nice they are.

This advert takes the mick out of another advert (the army advert) where it contains only one short shot with a person saying one word over the top. This advert is a humourous advert as it does not take its self seriously. I think that this advert appeals to all ages as it references other adverts that older people may find that link funny, but in a funny way which the younger people would like. The USB will be that it shows that Haribos can be eaten anywhere at anytime as there will be various locations at various times.



I think that we will go for the first advert idea as we find that this will be more interesting to make as we think it will be funny and at the same time be able to make Haribos look appealing enough for people to buy them. So it will be memorable.