Haribo Advert Evaluation
Time is money in the real world of media, so when
creating an advert the best thing to do is to create an effective advert in the
shortest time possible. This is what we tried to do when making our advert, is
to make a good advert selling haribos in the shortest time possible.
The product that we are attempting to sell is Haribos
and the target audience we are trying to appeal to everyone. We did this by
basing our advert around a scene from the film 'Pulp Fiction'. However we did
this in a childish way so it still appeals to children. It was to sell by
showing that Haribos are so good that you will be really annoyed someone steals
them. It does this in a way that is funny and childish so it still appeals to
children. Most Haribo adverts that already exist contain adults doing childish
things, or children doing adult things. So when making our advert we kept this
in mind by trying to make our
advert as childish as possible.
To present our final advert to an audience we help a
focus group to a small group of people. We did this by screening our advert and
after asking some questions about it like what they liked about it or how they
would improve on it. Because of the answers given to us by the group, we considered
our advert to be a success. The answers we got from people were more
qualitative than quantitative as there were not many people in the group so
people gave us good answers.
We asked questions like "What would you rate this
advert out of 10?" We asked this because depending on the number they gave
us, we would know if people liked our advert and if it was a success. The
general response we got was an 8/10 so we considered our advert a success. We
also asked, "Would this advert make you invest in some Haribos?" and
people answered yes. So again because of this we think our advert was effective
because getting Haribos to sell is the main point of having an advert. What we
did find surprising is that someone described our advert as being different
which is surprising as all of the other Haribo adverts are silly and funny and
so was our advert. We don’t think that this is a bad thing but we are a little surprised
over it. We asked "Do you think that adults would like this advert as well
as children?" and the feedback we got was yes because it gets the message
across in a way that is funny and childish so it would get hold the attention
of the audience.
I think that our advert was very successful because at
the beginning of the advert you think that it is going to be a serious advert
and when you see Haribos have been pulled out, you can really see how childish
the advert really is. i think that this makes it funny and memorable and people
would buy the product because of this. An improvement i would have on this would
be to have more music playing in the background when people are talking. I
agree with the feedback from the audience as they said a lot of things that i
was thinking or agree with.
I do think that we shot the advert very well and the
camera angles are all good with a few creative shots to keep the attention of
the audience. I think that the camera is clearly steady with everything in
shot, leaving nothing out. I think it is very clear what the advert is
advertising as it shows bags of Haribos in numerous shots and the theme song at
the end clearly shows that it is advertising Haribos as this theme song is in
every Haribo advert. I think it successfully sells the product as it shows how much
Haribos mean to the man in the advert. This can show that Haribos are that nice
that you may be sad when someone eats all of them or steals them. I think this
advert was a good idea because it appeals to both children and adults in
different ways. It appeals to children in the sense that it is funny and doesn’t
really take itself seriously. It appeals to adults in the way that it follows a
scene from 'Pulp Fiction' so they may get the reference.
I would improve this advert by having music over the
top of the scene when the characters are talking to create more suspense and
build up the feeling of the advert.
I think we achieved our aim of creating an advert that
appeals to a lot of different as we found out through our focus group that they
liked that about our advert. So overall i am very happy with the finished
advert.
