Market Research - Advert

The product we are selling is; Haribo

In the advert people are talking about Haribos but in the advert they are talking like children in a child's voice. The advert is a humorous advert. The shot types mainly consists of medium shots and close up shots. At the end of the advert they use the theme song for the Haribo adverts apart from that, there is no music. The humour in this advert is what makes this advert memorable. It is appealing because it appeals to children because the adults are acting childish.

In this advert, children are sitting in front of haribos and are trying to resist eating them they will get another one. A child is acting like a scientist which makes this advert humorous. This advert consists of medium shots and close ups. At the end of the advert, they use a catchy song theme for the product. What makes this advert memorable is the facts that it is humorous. It is appealing to to children as it is showing that they can act like adults if they eat haribos.

In this advert, the adults are chasing each other over haribos and eventually fall over and hurt themselves as a result of this. The children in this scenario are acting like adults. This advert consists of long shots and medium shots of both the adults and the children. Again, this advert at the end has the catchy haribo theme song for the product. The fact that this advert is humorous makes it memorable. It is appealing to both children and adults. It appeals to children because it shows that they will feel grown up if they eat them, and it appeals to adults because of the opposite. It makes them feel young.

In this advert, a boy is walking along with a pack of haribo tangfastics with his parents, when he spots a girl walking with her friends with haribo tangfastics as well. Unlike the previous adverts, there are no children acting like adults and no adults acting like children. This advert uses the catchy haribo theme song at the end. The fact that when they eat the tangfastics they pull faces due to them being sour makes this a humorous advert. It can appeal to audience but mainly children, as it can show that you can meet someone you have something in common with if you eat haribo tangfastics.
In this advert, the adults are fighting over haribos in the other room while the child is on the phone acting like an adult. She then goes into the other room and tell both the adults off and says "no haribos for a week! Both of you!" This follows normality for a haribo advert. At the end the haribo theme song is played again like all of the other adverts. What makes this memorable is that it is funny relatable for children. So this aims children mostly.