Task 5 - Methods Of Research

It is important conduct research before producing an advertisement because you do not want to put out any false facts or figures.

Secondary Research

Secondary research is when you go on the internet or to the library to find out facts that other people have already established through their own primary research. This is good because it allows the researcher to establish new topic that they may not have known when conducting their own primary research.

Primary Research

Primary research that is conducted by the researcher themselves or gathered by them. Often researches will proceed in secondary research before going on the gather more of their own information. This can be completed through various methods such as, questioners and surveys. This allows the researcher to go into more detail than what somebody has already established.

Quantitive Research 

Quantitive research is when you ask people for their opinion in a structured way so that you can produce hard facts and statistics to guide you. It is better to ask people a lot of people, that way you will get more reliable results. This allows people to freely give their opinion without being given barriers, so this allows the researcher to gather information that people actually may thinks its true.

Qualitative Research 

Qualitative research is how good your survey is and how good the answers are. It is better to ask more people because then you can choose which answer is better and what answer you can use.

Audience Research

Qualitative audience research engages a small amount of people to gain a complex or detailed answer from their experience of what the question is based around.

However quantitative research is asking many people in order to get diverse and different answers to get other peoples point of view of the question.

Market Research

Market research is when a company researches from consumers to see what they would like to improve about their product. The research may involve asking consumers what they do not like about the current product. They then may take on that information then apply it to the product and improve it based on what the feedback was.

Production Research

Production research is to determine whether a product will be accepted amongst different demographics, e.g. gender, age, location, income levels and many other variables.