Task 3 - Analysing a Television Advertisement In Detail

The advert i am going to analysing is the 'EE Kevin Bacon conga advert - featuring Noel Edmonds'.
In this advert Kevin Bacon tries to sell the EE broadband, by stating facts like, 'It has the best overall speeds'.
This type of advert is the famous faces genre as it features Kevin Bacon and Noel Edmonds, this is designed to gather people's attention and make people want to buy the product because they want to be like the famous people in the advert or they may just like the famous people in the advert. To sell the product they show normal people doing the conga and having a good time with Kevin Bacon.

The target audience will be homeowners that can afford broadband, and that maybe like Kevin Bacon and Noel Edmonds. The fact that normal people are having fun with famous people may convince some people to buy this because they may associate the broadband with having a good time and famous people.

The advert does address any immediate emotional response to it, but if any emotion was to be felt during this advert it would be happiness watching all of the people having fun and being happy. Also Kevin Bacon may make people happy because they like the films that he has been in. The involvement of the celebrities may be the major selling point of this advert as it shows the company has enough money to pay the celebrities their fee of coming into the advert. This can portray that the company is successful.

The music in the advert is happy and adds to the overall happy feeling of the advert. Also the colours are generally bright.