Task 2 - Styles of Television Advertising

When making an advert, directors are careful about what style of advert it would be. They take this into consideration because they want to make the advert as memorable, and they want the advert to appeal to the audience as much as possible. Different styles will work differently for people, for example, come people may prefer funny adverts, whereas some may prefer a good parody advert.

Humour

This is the first type of advertising is humour which is designed to make the audience laugh. This makes the audience associate the product with a positive emotion such as humourous, which can also make the product and advert memorable because people will know that the advert made them laugh, so they like it. An example of a product that humour would work well for is something like cigars. This is because cigars are generally bad for you, so associating a positive emotion with product and promote sales for oversee the cautions that come with using cigars.

Parody

Parody is the second type of advertising, which like humour is designed to make the audience laugh, however the difference is in a parody advert, it is making fun of another advert or film etc. This will make the audience feel like that the product is superior to other products that the advert is making fun of, thus fooling/convincing the audience into buying their products. It can make the advert memorable because people will find it funny and a positive emotion will be associated with the advert and product. A product that can benefit the most from a parody advert are perfume/cologne adverts. This is because most adverts that advertise them are strange and a bit off topic from the product, so making fun of the adverts can make the advert memorable because the advert steered away from the typical path of a cologne advert.

Shock

Shock adverts are the third type of advertising, this basically makes the audience shocked or offended by the advert. This can make the advert memorable, because people will associate the advert as being outrages/over the top and offensive. This can convince the audience that they will need that particular product to not be in the situation demonstrated by the advert. Adverts to try and stop people from smoking or drinking can benefit the most from this form of advertising. It can make the advert successful because it shock people so much that it will make people not want to be in the situation.

Surrealism

Surrealism incorporates fantasy into the advertising, this can make the advert memorable and therefore making the product memorable because it can give the assumption that you can achieve out of this world things with the product. Products like drinks/food may benefit from this because they are everyday products that can add a bit of spice to them to make them more pleasant than usual. This can promote sales for the company.

Intertextuality

Intertextuality advertising, is conveying the message of the advert in a manor that is not straight to the point, however you have to think about it. This can make the advert memorable as you have to think about the second meaning of the advert.

Repetition

Repetition is used to make the product/advert stick in the customers head so they remember it. This can be good because obviously this makes the advert memorable, although some people may find this type of advertising annoying. I think that products that are quite boring can benefit from this because people do not usually remember this.

Sex Appeals 

This type of advertising is used to attract attention to the product and is viewed effectively. This can be effective for all products really although for products such as perfume and after-shave, sex appeal is used a lot. This is an effective advert as people will buy this product because they think that they will be like Beyonce if they use this advert.

Famous Faces

Associating famous people with advertising is an effective way to attain the audiences attention. Audiences will associate that product with the famous person on the advert. So that could make the audience go out and buy the product, because they like the famous person or just because they want to be like the person.